Basics of Strategic Management - Oxford Business and Management Institute

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Process

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1. Introduction

3 Topics

Defining “Strategy”

Strategic Management

Competitive Advantage

3. PEST Analysis

3 Topics

Extended to PESTLE

Example: Starbucks

4. SWOT Analysis

2 Topics

2 Topics

About BCG Matrix

Example: Nestle

6. Porter’s Five Forces

2 Topics

About the Five Forces

Example: Athletic Apparel

3 Topics

Balanced Scorecard

McKinsey 7-S Model

Basics of Strategic Management – Exam

Basics of Strategic Management

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