Marketing Essentials - Oxford Business and Management Institute

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Process

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1. Introduction

2. Customer Needs

3 Topics

4. Marketing Mix (4P)

5 Topics

Example: Starbucks Marketing Mix

5. New Models: 7P and 4C

3 Topics

The Extended 7P’s

Example: Starbucks Marketing Mix II

6. Marketing Strategies

2 Topics

Three Main Marketing Strategies

Perceptual Mapping

7. Marketing Performance

2 Topics

Marketing Effectiveness

Performance Measurement

Marketing Essentials – Exam

Marketing Essentials

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